PLAYGROUND


ABOUT                            





A multidisciplinary designer exploring identity through systems thinking — shaping brands and interactions by turning abstract ideas into clear, emotional visual systems.














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FAZAN MUSEUM   Chinese material culture museum
LOVENA   AI–driven intimacy speculative product identity














DEATH OF NATURE   Nature-centered conceptual design







CLIMATE STORIES   Climate education toy website
EMOTION KINGDOM   Autistic children's learning game












LONG WAY   Longboard player’s APPWELCOME TO THE INNER WORLD   Album identity











ENTRE HOTEL     Cancun cultural hotel brand identity
     
SLOOP COFFEE   Slow-living siphon coffee brand identity











Social
Instagram: lesley_w_art
LinkedIn: lesleyjiayuewang
TO CREATE
TO CHANGE
AT ONCE