SLOOP COFFEE
Drawing inspiration from the movement of light refracted through water, the brand visualizes brewing not as a routine act, but as a moment of rhythm, clarity, and quiet observation.
The identity system builds on this idea by integrating fluid forms, soft gradients, and spatial storytelling that echo the circular motion of the siphon. Each visual element reinforces the brand’s core narrative: coffee as a meditative pause.
Visual Identity
Branding
Motion
Naming
Virtual Branding Identity
Conceptual Design
Experience Event
By using stream-of-consciousness editing to express Sloop Coffee’s sensory rhythm, the mood board is reimagined as an experimental brand film, turning the mood board from a static reference into an active storytelling tool—one that clearly communicates the brand’s atmosphere, identity, and intent.
Each letter is recomposed to echo the physical form of the siphon pot, using typewriter-like clarity as the base while softening the edges with an ink-diffusion effect.
Visual Extensions
The visual system expands from the logo’s core concept into a flexible set of graphic assets.
By extracting the organic ink-spread edges and pairing them with geometric frames (circle, square, triangle), the system builds a modular language that can adapt across packaging, signage, and digital touchpoints.
Color System & Visual Application
Color palette is built from the sensory cues of brewing, turning the siphon’s physical experience into a clear visual system.
In application, the palette also supports commercial functions. For example,
The stamp-reward card proves that SLOOP’s visual identity is not only aesthetically consistent but also directly drives participation and repeat purchases.
The social media system content blends sensory photography, Depth Blue typography, and minimal layouts to highlight temperature, texture, and the meditative flow of the siphon.