FAZAN MUSEUM
I developed the museum’s full brand identity—from concept development and visual language to multi-touchpoint applications. The system draws on material heritage through modular symbols, flexible typography, a restrained palette, and guidelines for print, digital, exhibition, and environmental use.
The result is a scalable identity platform that supports clear communication across publications, signage, digital interfaces, and curatorial programs.
Visual Identity
Branding
Signage & Wayfinding
Website
Concept
Rooted in traditional Chinese culture—drawing from pine trees, traditional hairpins, and auspicious cloud motifs—the identity expresses fluid forms and sculptural balance, echoing a timeless sense of poetry and classical refinement.
Branding System
The typography system bridges global communication and cultural roots: English for clarity, Chinese for visual accent and heritage.