Fazan Museum
Visual Identity
Spatial Storytelling
Website Design
Fazan Museum is a cultural identity system that reimagines
Chinese heritage in a diasporic context, creating an immersive
platform where tradition meets contemporary life. By bridging
memory and fashion, education and interaction, the project
explores how cultural heritage can evolve into a participatory
medium for cross-cultural dialogue.
Concept
Rooted in traditional Chinese culture—drawing from pine trees, traditional hairpins, and auspicious cloud motifs—the identity expresses fluid forms and sculptural balance, echoing a timeless sense of poetry and classical refinement.
Branding System
The typography system bridges global communication and cultural roots: English for clarity, Chinese for visual accent and heritage.