DEATH OF NATURE
The project integrates a book, custom typeface, visual poetry, and a website into a cohesive communication system, presented through participatory activities that offer the public an accessible way to reconnect with urban nature.
Visual Identity
Experience Event
Website
Virtual Branding Identity
Conceptual Design
Experience Event
Through field trips and on-site interviews in Prospect Park,
I discovered a disconnect between visitors and nature
around them.
This insight led me to focus on three essential natural elements of the park—flowers, grass, and branches—creating small clay “graves” for each as a symbolic gesture to highlight their overlooked presence.
Outcomes
01- Website & Photography
Using Cargo, I built an interactive website featuring a series of posters created from field-trip photography. The visuals center entirely on flowers, grass, and branches, shifting attention from human activity back to the life of the park itself.
02 - Type design & Zine
Through element extraction and visual research, I designed
a custom typeface inspired by the organic structure of tree branches and a zine that reflects on how urban nature slowly becomes a “background”—a silent, ignored presence.
Public Activities
03 - Calendar
Using Prospect Park’s historical timeline, I developed a set of participatory public activities. These events offer visitors new ways to reconnect with the park—transforming awareness into genuine engagement.
Click the photo to visit the Website