WELCOME TO
THE INNER WORLD
The project translates themes of consciousness, reflection, and emotional release into a cohesive visual language. A custom typeface builds the core framework of the system, giving the album a distinctive graphic structure while preserving its emotional depth.
The visual system transforms the album into a set of clear, ownable brand assets, elevating it into a refined and market-ready visual experience.
Visual Identity
Album
Type Design
Virtual Branding Identity
Conceptual Design
Experience Event
The custom typeface is built from a research-driven visual framework. Each reference informs a specific layer of the
type system:
01 · Neural Space: Inspired by the branching patterns of neural networks, the strokes adopt fluid, interlinked movements that echo the transmission of thoughts.
02 · Inner Architecture: Architectural blueprints and spatial grids provide the structural backbone of the type design.
03 · Conscious Structure: Circular diagrams and mental mapping visuals influence the modular construction of the letters.
04 · Self-Construction: Organic spiral forms and self-generating patterns inform the curvature and stroke transitions.
05 · Cognitive Landscape: Sketches of imagined mental spaces guide the spatial tension within the letterforms.
The custom typeface is showcased through a poster that demonstrates its clarity, flexibility, and emotional tone, proving the typeface’s readiness for real-world use.
Brand System Development
Across the CD packaging, lyric booklet, and disc surface, the system creates a cohesive visual narrative—merging calm gradients with gesture imagery to echo the album’s themes of connection, vulnerability, and self-rebuilding.