ENTRE HOTEL
The project explores how a hotel can become an emotional anchor—bridging movement and memory, arrival and departure, the beginning and end of a journey. I developed the full visual identity system for Entre, encompassing cultural research, conceptual strategy, logotype design, visual language, and brand applications.
The project redefines how contemporary travel experiences are translated into brand identity, creating an immersive platform that fosters a sense of belonging and emotional resonance across guest touchpoints and digital interactions.
Visual Identity
Branding
Signage
Experience Event
Virtual Branding Identity
Conceptual Design
Experience Event
Inspired by the clarity that comes with parting from a place, this identity uses collage to capture the emotional afterglow of leaving Cancún—transforming personal memories into a visual system of longing, connection, and return.
Built by layering a collection of photographic and text-based collages. Each composition is printed on transparent sheets, allowing the visuals to overlap and echo the idea of memory—fragmented and continuously resurfacing—creating a cohesive visual identity through depth and translucency.
The poster system is also scalable for commercial use, functioning as large-format promotional visuals that extend the hotel’s brand atmosphere into public spaces.
Brand System Development
The color palette draws directly from Mayan murals to express the warmth of local heritage and the calmness of a retreat space.
Typography pairs a textured display type inspired by stone carvings with a clean sans-serif for clarity, balancing historical character with contemporary usability.
And the logo system is constructed on a proportional grid, integrating a hand-drawn Mayan-inspired emblem with modular letter arrangements.
Social Media Visual System
Entre Hotel’s social media system translates the brand’s emotional philosophy into a series of immersive digital narratives. The visuals are designed in two layers:
01 — Communicating Entre’s philosophical soul
This set uses calm compositions, ocean imagery, and poetic micro-copy to introduce the hotel’s inner values—arrival, quietness, and self-returning.
02 — Evoking the guest’s inward journey
Through lifestyle photography, natural textures, and spatial scenes, this series focuses on sensory experience. It invites viewers to imagine themselves crossing thresholds—between earth and water, form and soul.
Service Experience Visual Extensions
To translate Entre Hotel’s spiritual philosophy into tangible guest experiences, the visual system extends into each signature service—turning rituals, spaces, and atmospheres into a cohesive graphic language.