PLAYGROUND


ABOUT                            



BELIEF SYSTEM





Belief System is a conceptual design project that explores how individuals construct inner meaning when navigating an overloaded, fragmented external world.

Using the camera obscura as both a metaphor and a method, the project reframes personal belief as a perceptual filter—an invisible system that shapes how we interpret time, space, and existence.

Through writing, system mapping, visual experiments, and interactive prototypes, the project proposes a new way of understanding “belief” not as ideology, but as a dynamic bridge between one’s internal universe and the external reality.



Project Research









Visual Identity
Book Make
Experimental Writing
System Mapping
Website

Virtual Branding Identity
Conceptual Design
Experience Event

Package
The book’s packaging is designed as a physical interpretation of the camera obscura. The outer case is handcrafted from laser-cut wood, forming a minimal box structure that mirrors the experience of looking into an optical device—revealing meaning only when opened.





Booklet
The book is made with traditional xuan paper, giving the content a light, translucent material quality. All text is produced through handwritten Chinese and typewritten English, creating the feeling of a personal archival document.

The entire object is fully handmade, turning the reading experience into a tactile, intimate exploration of perception.

















Social
Instagram: lesley_w_art
LinkedIn: lesleyjiayuewang
TO CREATE
TO CHANGE
AT ONCE