LOVENA
The visual system draws from Lovena’s atmospheric, sensorial qualities, extending into a series of image-based expressions that visualize the product’s emotional and functional behaviors. These assets support more detailed storytelling across digital, print, and spatial prototypes.
The project culminated in an immersive virtual product launch where participants were invited to interact directly with Lovena’s emotional interface—transforming the identity into a participatory experience that blended narrative, technology, and intimacy.
Visual Identity
Product
Conceptual Branding
Experience Event
Virtual Branding Identity
Conceptual Design
Experience Event
The project starts by defining the brand’s emotional tone through visuals of sound & rhythm & organic motion, setting the foundation for the identity system.
The palette mixes warm tones with cool technological hues to reflect the dual nature of AI intimacy. The typography & logo draw from geometric precision and emotional waveform imagery, creating a system that feels futuristic.
The extended graphics visualize Lovena’s interaction modes through rhythm-based patterns inspired by pulse, sensing,
and resonance.
Product
Function 01
Lovena reads facial emotions in real time and translates them into shifting colors. The emotion posters extend this system by using collage to distill each feeling into its essential form, and animated to express psychological changes —creating a dynamic visual identity for Lovena’s emotional states.
Using Adobe Illustrator & Adobe After Effects
Product
Function 02
Lovena adapts its shape based on the user’s physical needs. Each scenario translates intimate gestures into dynamic organic forms that shift, expand,
and fold in response to interaction.
Using Procreate & Blender
Immersive Experience Event
To bring Lovena into a real-world context, I rented an exhibition space and
curated an immersive experience event. Participants were invited to follow a guided pathway that introduced Lovena’s concept, emotional functions, and interaction modes.
The experience culminated in a live interaction station built with TouchDesigner, where visitors could trigger visual and sensory responses in real time.